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Privacy Policy


1 Collection, use, and storage of personal data

If you use Karcher's online offer, Karcher collects various data from you, in some cases also so-called personal data. This is information relating to an identified or identifiable natural person (hereinafter referred to as "data subject").

1  Visiting the Karcher websites in general

When visiting the Karcher websites, you transmit data to our web server via your Internet browser (for technical reasons). The following data is recorded during a running connection for communication between your Internet browser and our web server:

  • Date and time of the request
  • Name of the requested file
  • Page from which the file was requested
  • Access status (file transferred, file not found, etc.)
  • Web browser and operating system used
  • Complete IP address of the requesting computer
  • Transferred data volume

For reasons of technical security, in particular to prevent attempts to attack our web server, these data are temporarily stored by us. It is not possible for us to draw conclusions about individual persons on the basis of this data.

Legal basis of the storage is § 15 TMG (German Telemedia Act) and Article 6 lit. f) GDPR.

Further personal information is only collected if it is freely given, for example as part of an inquiry or registration. Depending on the area concerned, Karcher uses the personal data you provide to answer your enquiries, to process your order and for the purpose of technical administration of the websites. In detail, the use in the respective areas follows as follows:

2. Contact forms

If you contact Karcher via a contact form on the Karcher website, the data you provide will be stored so that your message can be forwarded to the correct contact person. This is done in accordance with Article 6 lit b) GDPR for processing your request. Your data provided via a contact form will not be used for any other purposes, especially not for advertising. After answering your inquiry we will delete your inquiry and the related personal data.

3. Market research (e.g. Register&Win)

Within the statutory framework Karcher uses your data for market research purposes and if you have expressly given your consent by ticking the checkbox next to the following text:

"I am interested in further surveys via phone or e-mail in the context of Karcher’s market research!"

As part of "Register&Win" or other market research activities, Karcher stores your salutation, your name, your address, your e-mail address, your telephone number, the area to which you assign yourself (private or commercial) and - if you have filled in these fields or ticked the box - your year of birth as well as the part number, the product name, the date of purchase of your Karcher product and that you are interested in further market research surveys. Karcher will only use your data for market research in accordance with Article 6 lit a) GDPR if you have given your consent by ticking the appropriate box. Otherwise, your data will be used exclusively for your information in the event of a win pursuant to Article 6 lit b) GDPR.

2  Visiting the Karcher websites

The data stored when merely visiting the Karcher websites (§ 1) will not be passed on to third parties.

1. Contact form

Only if your inquiry or comment is made to another company of the Karcher-group other than the company whose contact form you have used, your message and the associated data will be transmitted to the correct contact person within the correct company. The data you have entered in a Karcher online contact form will not be passed on to other third parties unless you are specifically notified of this.

2. Transmission to authorities and other public bodies

Your data will only be passed on to third parties outside the Karcher-group, if the responsible public authority or state institution orders its disclosure in individual cases, then Karcher is obliged to do so.

3. Market research

All data collected on the Karcher websites for the purpose of market research will be used exclusively for Karcher internal purposes and will not be passed on to third parties. They are deleted when their knowledge is no longer necessary for the market research.

4. Competitions

The data collected within the scope of a competition on the Karcher websites will be completely and immediately deleted after the end of the campaign and also not passed on to third parties.

3 Security note

1. General technical and organizational measures:

Karcher has taken a variety of security measures to adequately protect personal information.

All data stored at Karcher is protected by physical and technical measures as well as procedural measures that restrict access to the information to specially authorized persons in accordance with this data protection declaration.

The Karcher websites are located behind a software firewall to prevent access from other networks connected to the Internet. In addition, only employees who need the information to perform a specific task will have access to personal information. These employees are trained in security and privacy practices and will keep your information confidential.

2. Secure data transmission

The transmission of your personal data within the framework of an order process in the online shop is encrypted using the industry-standard Secure Socket Layer ("SSL") technology (SSL encryption version 3).

4 Cookies / usage-related advertising (behavioral advertising)

Pursuant to § 15 Section 3 TMG and Article 6 lit f) GDPR, Karcher creates user profiles for purposes of advertising, market research, or for the demand-oriented design of Karcher websites, provided the user does not object to this. Their possibility of objection is described in the individual technical measures.

1. Use of cookies

"Cookies" are used for behavioral targeting on our website. These are text files by means of which data containing usage information (websites visited, number of visits, visiting times, length of stay on individual pages, etc.), i.e. usage profiles, are stored on your hard disk. These user profiles are anonymized and evaluated in a technical (statistical) evaluation procedure, in order to enable a selection related to the interests of the respective user when Internet advertising (e.g. banners) is uploaded to other websites. In no case personal data such as name, address, e-mail address are stored in the cookies.

2. Behavioural Advertising

The IP address is collected directly from the service provider of behavioural targeting - on the Karcher websites this is the GroupM Competence Center GmbH - but only stored and further processed there either in shortened or encrypted form (i.e. replaced by another sequence of numbers that does not allow any conclusions about the original IP number sequence and cannot be traced back again). GroupM Competence Center GmbH also offers advertising for websites of other providers and uses its targeting systems to select the collected data for the purpose of user-oriented advertising. 

You can also use your browser settings to prevent cookies from being saved. However, it is possible that not all of Karcher's internet pages will then be displayed completely and/or correctly.

3. Target

Once the user visits and interacts with websites and displays using Xaxis services, information about browsing, usage and interactions is collected. Xaxis may also collect information that identifies browsers and devices with which the user has previously interacted. Such information collected through the Xaxis services may include the type of internet browser, browser language and operating system used, internet protocol address ("IP address"), unique identifiers available on the user's device, connection type (wired or Wi-Fi), region where the device is located, network to which the device is connected, latitude/longitude of a (mobile) device, mobile operator (if available), the site and the page from which the user came previously and visited afterwards, display an advertisement and information about the website and page viewed by the user.

Devices include computers, mobile phones, tablets, e-readers or other digital devices that can maintain an internet connection.

Xaxis does not collect any user names, mailing addresses, telephone numbers, e-mail addresses or similar personally identifiable information about its services.

Xaxis may also receive information from other companies, including their customers, which is collected outside their services and made available to them for use in connection with the services. Xaxis may integrate this information into information collected through its services.

Xaxis uses the information collected through its services to ensure that users receive the most useful and relevant online advertising on websites.

5 Your rights

1. Information

You have the right to be informed at any time about the data stored concerning your person, its origin and recipient as well as the purpose of data processing. Please contact the Karcher data protection officer.

2. Right to Object (market research)

You can object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. The objection may be made in particular against processing for direct marketing purposes. Please send a short e-mail to [email protected](no reason required).

3. Withdrawal of consent (e.g. newsletter dispatch)

You can withdraw your consent to the use of your personal data by Karcher, for example for sending you the Karcher newsletter, at any time. If you wish to withdraw your consent to receive the newsletter, please click on the link "Unsubscribe newsletter" in one of the received newsletter e-mails at the very bottom. In all other cases, please contact the data protection officer of Alfred Karcher Vertriebs GmbH.

4. Your other rights

You have the right to rectify or erase or to restrict the processing of your personal data, a right to object to future processing and a right to data transferability.

Without prejudice to any other administrative or judicial remedy, you have the right lodge a complaint to a supervisory authority, in particular in the Member State where you are staying, working or the place of suspected infringement, if you consider that the processing of personal data concerning you is contrary to data protection rules.

5. Competent supervisory authority

You can also contact the responsible supervisory authority of Karcher, the State Commissioner for Data Protection and Freedom of Information, phone +61292800661 e-mail: [email protected] in the event of complaints regarding the use of your personal data.